Here’s a really awesome concept that allows you to add a loved one’s name to an American Airlines plane for just $25.

American is partnering with Stand Up To Cancer (SU2C), and as part of this they’re painting an Airbus A321 in a special livery.

Anyone who makes a donation of $25 or more to the organization during the month of July can add the name of a loved one to the plane, whether they’re a cancer survivor, are currently battling cancer, or lost their battle with cancer. 100% of the donations received will go to support SU2C’s cancer research programs.

American will also add the name of all of their employees who self-identify as cancer survivors or who are currently battling cancer to the plane.

The plane will begin flying this fall, and will be wrapped in a special SU2C livery that includes all the names submitted.

Elise Eberwein, American’s EVP of People and Communications, had the following to say:

“Our national collaboration with Stand Up To Cancer was driven by their proven approach to cancer research and our corporate purpose to care for people on life’s journeys. In a few short years, we’ve seen donations contribute to scientific breakthroughs and more access to meaningful clinical trials. Today, we ask anyone who has been impacted by cancer join us in our shared goal to make every cancer patient a long-term survivor.”

American is working with Tim McGraw on this, so here’s an ad for the new campaign:

You can make a donation at aa.com/standup through July 31, and then you can visit aa.com/standup in late September to see where on the plane your submitted name will appear, before the plane begins flying.

This is a fantastic cause, and a very nice initiative. I’ll definitely be making a donation to add my mom’s name to the plane. I might even get emotional if I see this plane out in the “wild,” as it will even more put into perspective just how many people are impacted by cancer (not that this comes as a surprise). Ugh.

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